OPPO is a global manufacturer and innovator of smart devices, and in 2020, is in its fourth year in the New Zealand market.
Our proposal and execution of the launch of their new Reno4 5G phone series took into consideration the pandemic and global economic disruption affecting most consumers, especially OPPO’s core audience - young creatives.
From this came a creative collaboration with Auckland-based artists Chris Hutchinson and Natasha Vermeulen, who were commissioned to design limited edition phone cases and packaging bespoke to the Reno4 5G series’ overall theme of “Beyond the Light,” a play on night lights and colour.
As well as developing this campaign, we worked closely with the team at OPPO to create a series of Social Media videos and stills, which showcased Vermeulen’s and Hutchinson’s creative processes when making their designs for the new OPPO devices, and further built exclusivity and hype around its launch. This was then followed up by a creative video retargeting strategy to encourage customers to consider and purchase the new device, with the incentive of receiving one of the limited edition phone cases as a gift if you are one of the first several hundred to purchase the phone.
The device launch campaign was a great success, with posts on the Reno4 reaching over 800K people during October, with 200K+ engagements and 200K+ video views.